Dubai is a well-known international hub for business, and many choose to establish their businesses here due to its numerous advantages and if you are still waiting for the right idea to spark before entering the business world, franchising may be the way to go.
A franchise is a business in which the proprietor licenses the use of its goods, trademarks, and expertise in exchange for a franchise fee. The franchisor is the original company. The franchisee is the one who purchases the right to resell the franchisor’s products or services using an established brand and business model. By obtaining a franchise, you may thrive in a highly competitive market with a reputable brand.
Why Establish a Franchise Business in Dubai?
The thriving infrastructure and economy of the United Arab Emirates attract global investors, offering them tax benefits and several other advantages. The UAE’s business-friendly atmosphere lures both franchisors and franchisees to make investments there. In addition to this, several other factors influence the desire to launch a franchise in Dubai.
- When you are establishing a business in Dubai, you might slack off on the business strategy and preliminary planning. The franchisor may already have the perfect business strategy, sales materials, and brand identification in place.
- The United Arab Emirates boasts one of the highest average monthly wages together with a very high GDP per capita. What does this signify? It basically indicates that compared to other international marketplaces, it is simpler to generate sales in the UAE due to its booming economy.
- Given that the UAE is primarily an urban country with over 80% of its population living in cities, your market exposure in the country is incredibly high. To capitalize on such a huge audience, you will need a strong marketing plan once your UAE franchise firm is up and running.
Different Types of Franchise Businesses in Dubai
Understanding the structure of a franchise business is crucial before moving on with its setup. Two types of franchise businesses can be established in Dubai,
Single Unit Franchises:
Through a single company, the franchisee can run the business and market the franchisor’s goods and services. This indicates that, as a result of the franchise agreement, you will be able to manage a single location or unit.
Multi-Unit/ Developed Franchises:
You have the option to open and run additional locations under the same franchise agreement as a franchisee in a multi-unit or developed franchise. Overseeing multiple sites or divisions under one entity, enables you to grow your firm.
Pros of Setting Up a Franchise Business in Dubai
- Franchise owners usually offer a wide range of support and direction, such as operational manuals, training courses, and continuous help, to assist you in managing the challenges of managing a firm.
- Selecting a reputable franchise offers you immediate brand awareness and a reliable reputation that can draw clients and increase sales.
- Franchises typically have a lower risk of failure than beginning an independent firm because of the franchisor’s proven business plan and support network.
- Franchises frequently have a pre-existing clientele, which enables you to enter an established market and take advantage of brand affinity and client loyalty.
- Franchises can give you exclusive access to proprietary products, services, or technology, which gives you a competitive edge.
How to Set up a Franchise Business in Dubai
Research:
Doing extensive research on the company or brand you intend to launch a franchise for is the first step. After choosing the industry, you must analyze how well the players are performing in their own fields before deciding whether to advance or not.
Plan Thoroughly:
Planning your firm is crucial now that you have done a substantial amount of research. No, this isn’t your normal sales, advertising, and organizational structure. The franchisor itself typically provides the strategy and sales plan. All you need to do is work up a financial plan, a marketing strategy, and any potential funding sources. To protect your investment, you need to be aware of every risk associated with your business and have a plan in place to handle it.
Apply for the Proper Trade License:
You can submit an application for the proper license type and the necessary paperwork based on the nature of your business. A UAE trade license is mandatory to open a franchise in Dubai or any other city. The following documentation is required to apply for a license:
- A duly filled application
- A copy of your passport and, if relevant, the passport of your partner
- Two passport-sized photos
You may require additional documents depending on the jurisdiction you choose for your franchise setup.
Visa Application:
Once you have obtained your license, you can apply for a visa if you wish to reside in the UAE. Through a series of steps such as the establishment card application, medical test, and biometrics process, you can avail of a residency visa in the UAE.
Prepare a Franchise Agreement:
The franchise agreement is an essential legal document that binds the franchisor and the franchisee. All of the information, rules, and conventions specific to the two parties are contained in the agreement. A strong contract with the franchising company is also required in addition to the license. Both parties must reveal their agreement and sign the contract in front of a Dubai court.
Open a Corporate Bank Account:
To conduct business in the United Arab Emirates, you need a corporate bank account. Your corporate documents are required by the banks since they serve as evidence of your ownership of the company.
InZone is a business setup service provider and can help you go through the setup procedure seamlessly.
