Content Lead

We are seeking a strategic and creative Content Lead to drive our content marketing initiatives. This role involves planning, creating, and managing high-quality content across digital platforms. The ideal candidate will lead a team of writers, align content with brand goals, and optimize for SEO and engagement. Strong editorial judgment and storytelling skills are essential. Experience in managing content calendars and cross-functional collaboration is a must.

Key Responsibilities

• Develop engaging ad copies, editorials, and marketing content that align with our brand’s voice and objectives.
• Oversee and manage the company blog, ensuring high-quality, informative, and SEO-optimized content.
• Create compelling content for digital campaigns, social media, and other marketing materials.
• Conduct in-depth research to produce authoritative and well-researched articles.
• Lead, mentor, and manage a team of content writers, ensuring consistency in quality and tone.
• Assign content projects, set deadlines, and review work to ensure high standards.
• Provide editorial guidance, feedback, and training to improve the team’s writing skills.
• Collaborate with designers, marketers, and other departments to ensure cohesive storytelling.
• Monitor content performance using analytics tools and optimize engagement and conversions.
• Stay updated with industry trends, competitor strategies, and best practices in content marketing.
• Implement SEO strategies to improve organic reach and search rankings.

Requirements

• 3+ years of experience in creative content writing, with a strong portfolio in ad copies, editorials, and blog management.
• Proven experience in managing and leading a team of content writers.
• Excellent command of English with strong storytelling, editing, and proofreading skills.
• Strong understanding of SEO, digital marketing trends, and audience engagement strategies.
• Ability to multitask, work under tight deadlines, and manage multiple projects efficiently.
• Experience in using content management systems (CMS) and analytics tools.

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